Sporty friends since 6 years
Biggest Trade marketing campaign for TNF
Since 2012, The North Face® has entrusted us with trade marketing campaigns for one of its biggest resellers – the Intersport Group. After the first campaign was rolled out across Germany in 2012, we successfully pitched for the Europe-wide marketing budget and went on to conceive and implement the global outdoor clothing market leader’s biggest trade marketing campaign to date. We’ve realised annual spring and autumn campaigns for The North Face® ever since, with our work ranging from trade fair stand design through to POS.
Inspired by the feeling of “Vorfreude” (anticipation), in 2012 Identum made keen mountaineers’ emotions and expectations for an upcoming adventure tangible for its customers in a powerful world of imagery in print, on TV, online at point of sale.
In addition, we support The North Face® in its communication with the trading partner Intersport. The Intersport campaigns take place twice a year in up to five countries. From the booking of the dealer, direct contact with the partners via the graphic design of various advertising materials, sales support and the entire roll-out, we coordinate the respective campaign in all participating countries.