Brand charisma.

Hi there. You’re probably here because of the whole brand charisma thing. Well, let’s get started. Picture the scene: a young women in her mid-twenties is out shopping. She’s pushing a buggy with her young son inside. As she walks, she approaches a poster. What do you think is going through her mind?

“Oh, there’s a poster up ahead! Finally! I can’t wait to see what detailed information it will supply me with.” Or, actually, is she more likely to be thinking: “Should I invite Xavier to Toby’s birthday party, too? With him, that makes ten... A kid’s birthday party with ten kids, will that work?”

Exactly. We believe that a brand can only be successful if it grabs us the second we see it. If it excites us. Or – even better – if it pulls us out of our everyday lives. So, in short:

A brand can only succeed with charisma.



We were nearly called IDENTWUMMS.

To be able to communicate effectively, a brand needs more than a strong, credible identity. A brand must also be able to blast through a near impenetrable shield of distractions: it needs a certain oomph – which, here in Austria, we call “Wumms”.

A strong identity and the right amount of “Wumms”: these two pillars are so important to our work that we initially decided to name our agency after them. At the very last minute, though, we came across a better word than “Wumms”, which is the same in English and German: Momentum. And so, ever since our foundation, we’ve been called IDENTUM – Ensuring identity and momentum for your brand.

 

Simplifying the game, letting specialists do their job.

Identum was founded in 2002, and was an integrated communications agency from the very beginning. We bring together specialists from every field of communications and marketing under one roof – and there are now more than 20 of us. We work together to create solutions from a single source. These are more than just empty words: our Creative Director sits in the same room as our web developers. Not far away, up on the mezzanine, our customer support and PR departments share an office.

Yet the quality of this togetherness is actually our most valuable asset. We are a proprietor-run agency free from the pressure of satisfying major investors. This means we can give our team members the security and freedom they need – because only then can they be inspired to make advertising into something special. This goes for each and every one of us, whether it’s a young graphic designer fresh out of university or a seasoned PR manager with two sons working part-time.

And so this story comes full circle: only when you have the time to think about how many kids to invite to Toby’s birthday party can you find the time to think about how to give your brand charisma.

 

 

Team

Only when we pool our characters and competencies can we successfully grow together. We are a team of 23 specialists who learn from one another every day and exploit our synergies. We’ve made it dead easy for you to find out where our strengths lie – and a little about what makes us tick!

Admir Cacan
Admir Cacan
Senior Frontend Developer
Admir Cacan
Admir Cacan Admir Cacan Admir Cacan Admir Cacan Admir Cacan
Admir Cacan

When we confront Adi with the fact that we want to write about him here on the website, he first reacts with the strategy: "Wait until they forget". When that doesn't help, he tries verbal excuses: There's not much to tell, he says.

But after some good coaxing, he does give something away: he grew up in Bosnia. He taught himself programming before he worked his way up to team leader in a digital agency through years of experience in web development. But that's how it happens, says Adi. He has also accumulated a broad knowledge of design and 3D animation in search of new fields to discover, try out and master. He ran his own agency in Sarajevo for eight years before love led him to Vienna - and thus to Identum. But none of this is worth mentioning, thinks Adi.

There is one more thing he could tell, he suddenly thinks. In his 20s he worked as a bartender. In one of the most famous clubs in Sarajevo.

That's cool.

And in his spare time, he likes to jump off cliffs. From a height of 10 meters into the sea.

Oh.

Ah, and for a few weeks he babysat a little tiger cub. ...in his living room.

Adi, the walking understatement.

Ali
Ali Alasadi
Web Developer
Ali
Ali Ali Ali Ali Ali
Ali Alasadi

This is Ali. Ali presents himself on Instagram in stylish black suits and a perfectly groomed beard. To his trusted barber, he casually says, "Same as always". Afterwards Ali goes to Vienna's hippest shisha bar. There he drinks "the same as usual". A peppermint tea. Because you know him there. Sure. Ali, who likes to act cool. As cool as cool peppermint tea.

But even the thickest beard can't hide the fact that Ali can be completely different. The Web Developer is always there when you need something. And sometimes even when you didn't need anything at all. Ali also likes to help out with information: about 90s hip-hop, the best hummus from his homeland Iraq or the most pleasant beard oil. That he also likes to give it away to inexperienced colleagues. Furthermore, Ali has an impressive wealth of knowledge about Disney princesses. The proud uncle of three little nieces feels a deep emotional bond not only to his beard.

On top of that, Ali is very ambitious, the Ali. That's why he not only ranks in the top ranks of the agency's internal ping-pong leaderboard, but also studies Web Design & Development at the SAE Institute in Vienna and is committed, ambitious and eager to learn in his everyday work. Speaking of curious - does anyone here know how to get chewing gum out of their beard?

Baris
Baris Tosun
Head of Development
Baris
Baris Baris Baris Baris Baris
Baris Tosun

In addition to his many professional skills, Baris also plays the guitar, bass and drums – much to our disappointment not yet at the same time. He also sings and writes his own songs. He is a passionate cook and has his own blog. The only thing he can't do is drink Klaus' strong coffee, he has to dilute it with water. But we forgive him, because secretly we sometimes wonder: is there anything that Baris can't do?

While studying physics at Queen Mary University the native Londoner with Turkish roots gained initial experience in programming and learned the basics. He was ambitious enough to acquire the necessary knowledge on his own and subsequently became a true master in front-end web development. In theory, he would also be able to produce his own web design, because he is also pretty good at graphic design. We say thank you and let's go!

Carina
Carina Weixlberger
ACCOUNT DIRECTOR DIGITAL SOLUTIONS
Carina
Carina Carina Carina Carina Carina
Carina Weixlberger

Let’s take a deep breath:

CausesometimesCarinahassomanythingstosaythatthereissimplynotimeforbreathing.
The lively and thrilling communication style of our upper Austrian colleague can be quite contagious and if we were to measure her speed of speech, she would definitely be more of a waterfall then a still water. While speaking, she spreads her happiness so one simply has to take her in one’s heart.

And we all know what a chatterbox enjoys especially. Speaking foreign languages, of course. A whole bunch of them. Fluently! That is why on a normal work day, Carina playfully changes from her upper Austrian dialect, to high German, to British English and Spanish. Our British, Spanish and upper Austrian colleagues are very grateful that finally someone can fully understand them.

After getting her Bachelor’s degree in Translation and Interpreting for Spanish, Portuguese and English in Vienna, Carina decided to add a Master in Investigative Journalism and Communication in Barcelona. After many years of experience in Spanish creative agencies, she finally decided to return to her roots. We are very happy about that decision, as since then the communicative project manager, who also has a weakness for content management, is a great addition to our online unit.

Florian Frauendorfer
Florian Frauendorfer
Art Director
Florian Frauendorfer
Florian Frauendorfer Florian Frauendorfer Florian Frauendorfer Florian Frauendorfer Florian Frauendorfer
Florian Frauendorfer

After a youth dominated by sports, as a member of the ski team and a marathon runner, his heart now beats to the rhythm of music. Nonetheless, the impassioned guitarist and songwriter still retains a good few things from his sporting past. The endurance, resilience, and composure that Flo brings to agency life make him an important part of the creative team.

Having grown up in the idyllic town of Kottingbrunn, Florian has always spent most of his life in Vienna. Following his training at the "Graphische" – a shorthand for Vienna's College of Higher Education and Research in Graphic Design – he tagged on another degree in communication studies. However, Vienna was not enough for him. In search of new experiences, he ended up in Berlin, at a graphics studio where he was able to further nurture his love of clear-cut design and expressive typography. Experience we are now benefiting from.

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Hannah Schilder
Hannah Schilder
Copywriter
Hannah Schilder
Hannah Schilder Hannah Schilder Hannah Schilder Hannah Schilder Hannah Schilder
Hannah Schilder

Some say the best way to get to know other people is over a beer. In Hannah’s case, it’s more like 6,000 – having initially worked on our beer-themed Facebook campaign for the 2014 World Cup. And, of course, someone who knows their beer is right at home with us. Our management agreed, bringing in Hannah to be part of the Identum team. In her free time she sings in a choir, does artistic gymnastics and then gets to the zoo as often as she can to look at the giraffes – she even has an annual pass – before watching a few episodes of the cult series “Friends” (she’s The One Who Knows All The Words). Oh and, as well as all this, she’s also learning Swedish. Impressive!

Hannah also has a real way with words. She’s amazing, in fact. Maybe that’s because, before she joined the team at Identum, she professionally produced editorial plans, social media platforms and advertising copy. As they say, still waters run deep – and the same can certainly be said for Hannah. She has a knack for diving down into projects, always working independently with her eyes on the prize. What’s more, if she’s ever at a loss, she doesn’t sit in silence and worry: she just speaks up and asks.

Helge Haberzettl
Helge Haberzettl
Managing Director for Creation
Helge Haberzettl
Helge Haberzettl Helge Haberzettl Helge Haberzettl Helge Haberzettl Helge Haberzettl
Helge Haberzettl

Vienna, 1972 vintage: an advertiser with 20 years’ experience domestically and abroad. Member of the Austrian Camping and Caravaning Club and a lecturer at the Werbe Akademie, a Viennese training institution.

Two daughters and a wife mean he has little to no say at home, such as on the colour of paint for the walls.

His clients include Bank Austria, Raiffeisen, Mercedes, VW, Wiener Linien, IKEA, McDonalds, Hofer, Zurück zum Ursprung, Wien Energie, EVN and Deutsche Telekom. And he’s not short of the key currency in our sector: “numerous national and international awards”.

Hubert Nagele
Hubert Nagele
Partner
Hubert Nagele
Hubert Nagele Hubert Nagele Hubert Nagele Hubert Nagele Hubert Nagele
Hubert Nagele

In communications since 1997. As an editor, media representative, creative professional, consultant and strategist, he was able to develop a multi-faceted understanding of brand communications. His life is shaped by a pioneering spirit. Studying part-time besides working, he was part of the first graduating class for integrated corporate communications and already embarked on the path of self-employment during this time. Right from the beginning, he focused on offering employees an inspiring, performance-oriented and fair work environment under the special conditions of the creative industry.

Wore horn-rimmed glasses even back in the 80’s and is kind of a cool nerd. Adventure sports pioneer with an affinity for water, both in its liquid and frozen form. Appreciates the overview from the top of a mountain, but loves the panoramic view of the ocean even more. Has the ability to unite different extremes within himself – for example, an easy coolness as well as perfectionism. Loves people and interactions, even though he can be grumpy at times.

Katrin Albrecht
Katrin Albrecht
Office Assistant (on maternity leave)
Katrin Albrecht
Katrin Albrecht Katrin Albrecht Katrin Albrecht Katrin Albrecht Katrin Albrecht
Katrin Albrecht

Ahoy! After enjoying the sea air of Hamburg for a year, Katrin, who hails from Upper Austria, has returned to Vienna and supports our team as office manager. The graduate in education realised at a very early stage of her professional career that advertising agencies are the perfect environment for her. She has vast experience in office management for agencies.
Friendly and charming, while at the same time persistent and resolute, which is how you have to treat overgrown children like us, the assertive Katrin is able to pacify even the most heated of dispositions. So thanks to us she is still able to make use of her specialist educational knowledge. You’re welcome, Katrin!

But after work all educational measures are thrown overboard. And that is often her undoing: When listening to Michael Jackson’s “Thriller” she was once in such an ecstatic state that she literally shattered her kneecap during a dance performance. Since then she has limited herself to arm related sports and has a great passion for table football, so there is no risk of her injuring herself.

Linda Gaissmaier
Linda Gaissmaier
Communications Manager
Linda Gaissmaier
Linda Gaissmaier Linda Gaissmaier Linda Gaissmaier Linda Gaissmaier Linda Gaissmaier
Linda Gaissmaier

When we introduce our team to people, it’s not always easy to think of an unusual titbit or quirky fact about our staff. Thankfully, the same cannot be said about Linda, for whom the following statements are all entirely true: in 2016, Linda moved house seven times – including to Thailand, where she helped to prepare the at that time recently deceased King of Thailand to lie in state for a year. Linda suffers from batrachophobia –  the fear of frogs – despite the fact she comes from a family of gardeners, with her parents running a tree nursery. Linda also has 27 cousins and wanted to go to clown school when she was younger. We reckon she’d have made a great clown.

One thing we can say with total certainty: Linda is an exceptional Communications Manager, so we’re delighted that she rethought her career plans (again). After studying marketing and communications management and completing an internship at Identum, she seamlessly transitioned to a permanent post in project management. Ever since, her impressive composure and calm have helped her to manage intensive, time-critical projects, and all with a sense of humour. It’s a talent we value greatly – as do our clients. So, Linda: don’t be a frog and leap off to a new pad – stay right where you are.

Lorina
Lorina Roth
Graphic Designer
Lorina
Lorina Lorina Lorina Lorina Lorina
Lorina Roth

It is well known that good and evil are not always perfectly separable. That already knew Goethe's Faust. And our dear Lorina also confirms this Faust rule. Why? Well, on the one hand, the former headmistress of a Catholic private school can recite the Lord's Prayer like the Amen in church. Literally. On the other hand, Lorina would cross legal lines for her friends. Just metaphorically, of course.

So let's say someone spontaneously expressed a desire for pumpkin soup on a long car ride back from Identum Team Day. Lorina would not be told that twice - always thinking of the well-being of others. After a spontaneous emergency stop on the country road, she would jump out of the car bravely. And before even everyone realized what the hell was going on, she would come back covered in mud and with a winning smile throwing a huge pumpkin from the neighbouring field into the trunk.  Purely theoretical, of course. But Lorina really is a cool dude.

She is just as dedicated and self-confident in her everyday work. The graduate of the Advertising Design Academy Salzburg helps out everywhere without turning a hair. And from web design and corporate design to illustration and painting, she can do almost anything the graphic heart desires. She also has a good sense and eye for discovering and testing new things. Lorina, for us this is almost beyond good and evil!

Martina
Martina Mäutner
Communications Manager
Martina
Martina Martina Martina Martina Martina
Martina Mäutner

Born in Lower Austria, Martina comes from the picturesque village of Oeynhausen (supposedly near Baden), but is anything but a country bumpkin: Martina has already travelled to 25 countries, and every year a new one is added. She simply loves the adrenaline that shoots through her veins when she tries something new.

The first time she tried climbing, there was a lot of adrenaline - she first hugged the tree for half an hour before continuing. To keep her adrenaline level constant even without trees, the enthusiastic outdoor person regularly goes running, archery, motorcycling, surfing and snowboarding.

So much sport naturally makes you hungry. That's why Martina likes to eat - at least what she can eat. If you ask for her allergy list for first aid reasons, you will get everything from A for apple to Z for plum (Zwetschke) - 1x with everything, more or less.

She also has a lot of professional skills: Matura in industrial engineering, Bachelor in product marketing & project management and Master in product marketing & innovation management. Can we say no to such a working wonder? No, we can't.

Yes - no. And what else...?

Otherwise she loves the colour grass green, but hates feet. Our graphic designer Mino, on the other hand, hates grass green and has finger-like toes. One can only hope that the two will never meet on a grass-green meadow without socks. End of the story.

Michael Malik
Michael Malik
Digital Strategist
Michael Malik
Michael Malik Michael Malik Michael Malik Michael Malik Michael Malik
Michael Malik

Michi is an exceptional storyteller. You don’t need to worry about becoming part of a select group to enjoy these exquisite anecdotes from his life – Michi will be happy, delighted even, to share them with you, too. If you get the chance, there’s a few stories you have to ask him to tell: perhaps the one where he was accidentally left on the Autobahn as a child, the time he threw his suitcase into a grave when it was -27°C outside, or why he was denied access to the waste disposal area. His other hobby is cool too, as a keen paraglider, Michi climbs to dizzying heights as often as he can. He can tell you a fair few stories about that as well, such as how beautiful Austria is from above. To date, he’s completed 152 jumps. Oh, one last thing: Michi is so amazing, so polite, that he bows to doors. The reason for this doesn’t lie in some kind of obscure superstition but rather in the fact that, at a height of over two metres, he’s just too damn tall for the doors!

The best thing about Michi, though, is that he previously worked at Identum as a developer. After a short but successful entrepreneurial career detour, we’re delighted to say he’s found his way back to us. With his versatility, his unshakeable optimism and his go-getting mentality, there’s nothing in the world he won’t back himself to do. Today, he’s once again supporting our Online Unit and, in his position as Digital Strategist, is bringing his newly gained knowledge to help the strategic and innovative development of the agency’s online projects.

Michelle
Michelle Wenk
Copywriter
Michelle
Michelle Michelle Michelle Michelle Michelle
Michelle Wenk

Austria is a diverse country. This can be seen, among other things, in our phonological diversity. And Michelle is a beautiful tile in this wonderful linguistic mosaic of Austria. When she rises to speak, it quickly becomes clear that she was definitely not born in the Bobo capital.

But Michelle as a distinctive morning person was drawn there early in her career. After starting her career in the tourism industry, she found her true destiny during an apprentiveship in the copywriting class at the Werbe Akademie Wien. Incredibly committed and structured as she is, she started as a copywriter in a Viennese agency. Almost restlessly searching for new knowledge, new challenges, new adventures, Michelle then swung up to Mexico, where she worked as a Social Media Manager. To our delight she didn't stay there permanently and returned to Vienna especially for Identum to support the creation team with her texts and concepts - Yeah! Or VULL KLASS, as you would say in Michelle's home country.

And before all the clichés about the sweetness of the East Styrian dialect are discussed ad nauseam, let me say: nobody - really KUANA - can put so many vowels into one word as dear Michelle.  Respect!

Mino
Mino Wanzel
Graphic Designer
Mino
Mino Mino Mino Mino Mino
Mino Wanzel

The overachiever with a tendency for the extremes.

Mino has extremely long, finger-like toes, loves mountains and cooking. He hates the smell of mothballs and grass-green walls.

He loves wood. In his opinion, wood is "the coolest material that exists" and he hates the music genre "Screamo". (At this point he had to demonstrate what this is. Now we know and we're deaf on one ear)

Important to know is that Mino can't handle life above 25 degrees Celsius. So it's a good thing that he has his place in our bunker aka. half cellar, with zero sunshine.

Mino loves change.

And as a kid he was a smart alec. For example, he proudly explained to his mom what the difference between a designer and an inventor is: An inventor makes something completely new, while a designer takes something existing and changes it. Ok Mino.

By the way: His goal until "about 25" is to compete in the Iron Man. Easy. And to achieve that, he trains 5 times a week and does 4 different sports. Cycling, weight training, swimming and running. Respect for so much discipline and endurance. 

Philipp
Philipp Riesenhuber
Communications Manager
Philipp
Philipp Philipp Philipp Philipp Philipp
Philipp Riesenhuber

There are people who babble without period and comma. Philipp is not  that kind of person. He's probing the situation. Make calmly his judgement. And - bang - he makes a moody comment and brings the situation razor sharp to the point. Including a comma.

Philipp doesn't need a lot of hoopla. Why should he? At the beginning of his twenties, he has several years of professional experience in web development and online project management in his pocket, in addition to an apprenticeship in computer science and graphics. That speaks for itself.

On top of that, Philipp is extremely loyal and friendly. These are qualities that benefit him not only in his everyday work, but also within the Identum team. Because his loyalty even goes so far that he can withstand even the most unusual salad creations of his colleagues. One thing, however, goes too far for him: Raisins do not make it onto his plate. Period.

Sabrina Maier
Sabrina Maier
CEO
Sabrina Maier
Sabrina Maier Sabrina Maier Sabrina Maier Sabrina Maier Sabrina Maier
Sabrina Maier

Hailing from Vorarlberg at Austria’s western tip, Sabrina is a sensationally strong personality but also a happy soul. Even when under considerable stress, she remains cheery and optimistic. Equipped with a constitution that means she’s hardly ever ill, Sabrina brings people together, both in her personal life and professionally. Though sharp as a tack and level-headed, her mouth sometimes runs ahead of her mind! The resulting gaffes – such as: “400 kilos is pretty heavy for a fridge, right?" – are what we lovingly call a “classic Sabi”.

She’s also half of the Identum management team. In effect, she’s the CEO. Since 2001, Sabi has been firmly anchored in communications. Her career has taken her from project management work for major events like the Surf World Cup and overall events communications through to her current role in advertising. Incredibly adept in classic disciplines, PR work remains her pet passion – as, in recent years, have online projects. She laid the basis for these skills in her early years at Identum, which saw her complete part-time studies in integrated communications.

Silvia
Silvia Rechberger
Office Manager
Silvia
Silvia Silvia Silvia Silvia Silvia
Silvia Rechberger

Our Styrian-born Silvia is a convinced Viennese by choice. However, she was not immediately so convinced about the district choice. Therefore, she first tried a few - 2, 7, 9, 12, 13, 14, 17 and 22 - and now many moving boxes later she reached her final destination in the beautiful 7th district.

Almost as diverse are Silvia's educational paths and her professional experience. After graduating from WU with a degree in business administration (major in information technology and investment banking), she started in banking and then in project management, where she mainly managed online projects. Quite apart from the fact that she was also busy with her family, household and finances. She brought all this concentrated knowledge and the experience to her job as Office Manager in the new decade. Because: No matter what it is about. Silvia takes it easy.

But when it comes to hiking, the Styrian is not calm at all and has one single credo: The goal is the goal. The journey is the worst. Good that you have reached your goal within our company, Silvia.

Ulrike Graber
Ulrike Graber
Account Director
Ulrike Graber
Ulrike Graber Ulrike Graber Ulrike Graber Ulrike Graber Ulrike Graber
Ulrike Graber

What’s the best way to say that a woman is just a great person without it sounding like empty praise? Let’s try: Malicious gossip has it that’s she’s actually nice! Hey, that was pretty good...

Malicious gossip also has it that her favourite sport – softball – is just baseball for wimps. Now, that’s just not nice. How is that supposed to make her feel?
And because she’s fed up of all this malicious gossip – just like you probably are – she’s been attending the College of Speech to become a fully qualified speaker. In your face, malicious gossip!

Vera Moser
Vera Moser
Senior Communications Manager
Vera Moser
Vera Moser Vera Moser Vera Moser Vera Moser Vera Moser
Vera Moser

Her career path reflects her open-minded personality. Curious to the tip of her toes, infectiously enthusiastic. This in combination with her sunny disposition makes us love being around her. Her sensitivity is both her strength and her weakness. But her ability to empathize is exactly what her friends, colleagues and clients appreciate so deeply. On the job as well as in her free time, she likes being active: up in the mountains, whether climbing or with boards on her feet, and knitting hats for balance.

Entered the communications industry in 2006 after a two-year college programme for media and communications design. Coming from graphic design, she ended up in project management and consulting – right where her skills are. Her personal experience makes her an incredibly valuable asset in the liaison of consulting and design. The clients she advises and works with can lean back and relax and enjoy her great organizational skills, structure and therefore absolute reliability.

Werner Stenzel
Werner Stenzel
CEO
Werner Stenzel
Werner Stenzel Werner Stenzel Werner Stenzel Werner Stenzel Werner Stenzel
Werner Stenzel

Back in the 90s, Werner was a sensational mix of grunge-punk and perfectionist. Stubborn as an ox, he always aims to achieve the best possible outcome – good simply isn’t good enough. He dreams of achieving the perfect foot position and is always working on his “th”. He loves mountain landscapes and would take them over panoramic ocean views any day. Each turn at chess is one cigarette long, even though he doesn’t smoke any more

He has worked in communications since 1998. After entering the industry as a designer and moving onto web development, he remained a creative and eventually went self-employed, before becoming Managing Director of Identum. Accompanied by the agony and ecstasy of perfection throughout his career, it has encouraged him to set his standards ever higher at each stage of his career. A qualified spatial planner, he brings a sensational sense of perspective to our agency as well as a long-term view of our daily work.

Services

Our abilities or what we do.

This is usually the spot where an agency’s website says: we are capable of everything.
Well, not in our case: there are quite some things we are not capable of.
When it comes to keeping the agency fridge clean, the struggle is real. Ni and Hao are the only words we know in Mandarin. A rather big part of our staff is not able to cut bread - or at least not properly.

 

Instead we are really good at creating brands with charisma. Whether it's strategically or with both hands deep in the creational process, developping our ideas. Charisma on every level.
And all channels, offline and online.
With great knowledge and tons of experience.

Every Bonny needs a Clyde. Every Superman needs a Lois Lane.
Our network – the Identum agency group

NETWORK

After many years’ experience in the communications sector, we know very well the things we’re good at and the things others can do better – which is why we’re always forming strategic partnerships to bolster our network. Bringing together a range of specialists in their field, we all pool our expertise. For the benefit of your brand.

Live marketing & promotion
myTeam - Die Agentur

Reputation & media management
Raffeiner Reputation