Brand charisma.

Hi there. You’re probably here because of the whole brand charisma thing. Well, let’s get started. Picture the scene: a young women in her mid-twenties is out shopping. She’s pushing a buggy with her young son inside. As she walks, she approaches a poster. What do you think is going through her mind?

“Oh, there’s a poster up ahead! Finally! I can’t wait to see what detailed information it will supply me with.” Or, actually, is she more likely to be thinking: “Should I invite Xavier to Toby’s birthday party, too? With him, that makes ten... A kid’s birthday party with ten kids, will that work?”

Exactly. We believe that a brand can only be successful if it grabs us the second we see it. If it excites us. Or – even better – if it pulls us out of our everyday lives. So, in short:

A brand can only succeed with charisma.



We were nearly called IDENTWUMMS.

To be able to communicate effectively, a brand needs more than a strong, credible identity. A brand must also be able to blast through a near impenetrable shield of distractions: it needs a certain oomph – which, here in Austria, we call “Wumms”.

A strong identity and the right amount of “Wumms”: these two pillars are so important to our work that we initially decided to name our agency after them. At the very last minute, though, we came across a better word than “Wumms”, which is the same in English and German: Momentum. And so, ever since our foundation, we’ve been called IDENTUM – Ensuring identity and momentum for your brand.

 

Simplifying the game, letting specialists do their job.

Identum was founded in 2002, and was an integrated communications agency from the very beginning. We bring together specialists from every field of communications and marketing under one roof – and there are now more than 20 of us. We work together to create solutions from a single source. These are more than just empty words: our Creative Director sits in the same room as our web developers. Not far away, up on the mezzanine, our customer support and PR departments share an office.

Yet the quality of this togetherness is actually our most valuable asset. We are a proprietor-run agency free from the pressure of satisfying major investors. This means we can give our team members the security and freedom they need – because only then can they be inspired to make advertising into something special. This goes for each and every one of us, whether it’s a young graphic designer fresh out of university or a seasoned PR manager with two sons working part-time.

And so this story comes full circle: only when you have the time to think about how many kids to invite to Toby’s birthday party can you find the time to think about how to give your brand charisma.

 

 

Team

Only when we pool our characters and competencies can we successfully grow together. We are a team of 23 specialists who learn from one another every day and exploit our synergies. We’ve made it dead easy for you to find out where our strengths lie – and a little about what makes us tick!

Anna Pindor
Anna Pindor
Graphic Designer
Anna Pindor
Anna Pindor Anna Pindor Anna Pindor Anna Pindor Anna Pindor
Anna Pindor

Die Anna, die ist wie Kaffee. Weil 1.: Es gibt es kaum jemanden, der ihn nicht mag. Und 2.: Steckt er voller Energie. Tatsächlich gibt es zur Freude unseres Design-Teams auch fast nichts, das Anna nicht gerne anpackt: Ob klassisches Layout oder digitale Grafik, das Springginkerl hat sich die Hands-on Mentalität felsenfest hinter die Ohren geschrieben. Apropos Felsen – als leidenschaftliche Sportlerin lässt sie sich beim Wandern oder Laufen, am liebsten hoch oben am Berg, die frische Brise um die Nase wehen und von der Natur inspirieren. Auch wenn ihr Herz nach wie vor für ihren Heimatbezirk schlägt: „Hernois is ois“, sagt sie dann verschmitzt.

Dem Sonnenschein vergeht das Lachen sowieso nur ganz selten, allerhöchstens man versetzt sie oder atmetbeim Schlafen zu laut. Dann wird man von Anna einfach auf die Seite gerollt oder sie hält dem (zu laut!) Schnaufenden kurzerhand die Nase zu. Das könnte für uns zum Glück ja eigentlich nur bei einer Dienstreise zum Verhängnis werden. Tagsüber ist nämlich von dieser anderen, dunkleren Anna absolut nichts zu sehen. Im Gegenteil: Sollte bei dem Wirbelwind doch irgendwann eine langweilige Minute aufkommen, schnappt sie sich einfach eine Box voll mit Krimskrams und sortiert diese erstmal ordentlich durch. Marie Kondo wäre stolz auf sie und wir freuen uns auf penibel organisiertes Office-Zubehör.

Obwohl sie sich selbst als „Routinemensch“ bezeichnet, blitzt stets ein Quäntchen Spontanität durch, wenn sie in der Kreation die Muse küsst oder der Pinsel in ihrer Hand mit extravaganten Farben die Leinwand zum Leben erweckt. Chaos darf bei Anna trotzdem nur in geordneter Form existieren, beispielsweise wenn daraus sinnvoller, kreativer Output sprießt. Wie das geht, hat sie unter anderem an der Grafischen in Wien gelernt. Nach dem Abschluss trieb es sie dann natürlich sofort ins Arbeitsleben – in die Arme zweier Werbeagenturen. Weil aber alle guten Dinge nun mal drei sind, hat sie ihr Weg schließlich zu uns geführt. Hier füllt sie jetzt unsere Energiereserven, falls unsere Tanks auf Reserve blinken sollten oder der Kaffee ausgeht. Wach und voller Tatendrang bleibt Anna eben ganz von selbst – und trinkt deshalb lieber Tee. Mögen tun wir sie trotzdem oder vielleicht gerade deswegen umso mehr.

Anna is like coffee. Because First.: There's hardly anyone who doesn't like it. And Second: it's full of energy. In fact, to the delight of our design team, there's almost nothing Anna doesn't like to tackle: whether it's classic layout or digital graphics, the Springginkerl has hands-on mentality written all over her. Speaking of rocks - as a passionate sportswoman, she lets the fresh breeze blow around her nose and is inspired by nature while hiking or running, preferably high up in the mountains. Even though her heart still beats for her home district: "Hernois is ois," she says mischievously.

The sunshine rarely stops laughing anyway, unless you stand her up or breathe too loudly while sleeping. Then Anna simply rolls you onto your side or holds your nose. Fortunately, this could only be our undoing on a business trip. During the day, there is absolutely nothing to be seen of this other, darker Anna. On the contrary: if the whirlwind does get bored at some point, she simply grabs a box full of bits and pieces and sorts them. Marie Kondo would be proud of her and we look forward to see the meticulously organised office accessories.

Although she describes herself as a "routine person", there is always a hint of spontaneity when she kisses the muse in creation or the brush in her hand brings the canvas to life with extravagant colours. Nevertheless, for Anna, chaos can only exist in an orderly form, for example when it sprouts meaningful, creative output. She learned how to do this at the Grafische in Vienna. After graduation, she was of course immediately drawn to work - in the arms of two advertising agencies. But because all good things come in threes, her path finally led her to us. Here she now fills our energy reserves in case our tanks flash to reserve or the coffee runs out. Anna stays awake and full of energy all by herself - and therefore prefers to drink tea. Nevertheless, we like her all the more, or perhaps precisely because of that.

Bastian Moosburger
Bastian Moosburger
Graphic Designer
Bastian Moosburger
Bastian Moosburger Bastian Moosburger Bastian Moosburger Bastian Moosburger Bastian Moosburger
Bastian Moosburger

Silence and beats? Of course it works. Because with Bastian, the danceable merges with prudence to create a total work of art. That brings additional balance to our everyday agency life. At Identum he not only cuts a good figure atmospherically, but as part of the design team he also has the right feel for cool typography and fine layout. The Innsbruck native picked up the most important tools for this during his graphic design studies at the Angewandte and later at a Viennese agency for branding and design. He now likes to use them to work on print projects for us, although digital is also his thing.

Things can get really intense, even trippy, when he leans far over the edge of his plate. Just to see what is possible here. We then watch with interest to see what happens when Bastian creates new worlds with AI or AR. He has already discovered our world in detail: Mexico, Southeast Asia - it's all there. Even Leipzig, the well-known hub of the world. Well, at least it was the centre of his life for a while when he attended the Academy of Visual Arts (HGB) there.

Speaking of Werk, that's also the name of one of the clubs where the die-hard music man occasionally lets himself drift along to good trance or break beats. Of course, only when he is not directing his hyperfocus on his graphic tasks at Identum. Or is socially engaged in a collective... And because, as we all know, the earth keeps turning and turning, Bastian always remains balanced, but never still. That's not only good for him, but also suits us really well.

Eve
Evelyn Baier-Schmid
Copywriter
Eve
Eve Eve Eve Eve Eve
Evelyn Baier-Schmid

When a grunt resounds through the agency at 8 o'clock in the morning, you know that Eve - our colleague from creation - is there. Of course, it's not her who wishes us such a good morning, but Ellie, short for "Elliot the Smiley Monster" - her five-year-old Golden Retriever dog who has sworn off barking and instead relies on heartwarming grunts.

When Eve is not thrilling us with circus tricks together with Ellie, she delights us with her clever texts, her lightning-quick comprehension and her creative streak, which seems almost inexhaustible. Not only is she writing a book, but she is also an excellent draughtswoman. If you look at her scribbles, we can consider ourselves lucky that she decided at the last minute not to study at the art university and instead studied journalism and communication sciences - otherwise we would probably have to visit her today at one of her openings instead of at her desk at our agency.

But if she is not to be found there from time to time, it is most likely because Eve, who comes from Upper Austria, is a self-employed copywriter who also makes other people happy besides us and our customers, and is guaranteed to win them over in a flash with her friendly, open and confident manner. Just like us.

Sounds too good to be true, doesn't it? Well, if you talk to Eve herself, she still remembers a little weakness that even gives her bruises time and again. She regularly bumps her head on the boot lid or runs into the kitchen chair with her toe.

As long as she doesn't take Ellie as an example one day and instead of a good old Upper Austrian swearword suddenly utters a pain-distorted grunt, we see this clearly as another charming trait that makes her just that little bit more likeable.

Florian Frauendorfer
Florian Frauendorfer
Art Director
Florian Frauendorfer
Florian Frauendorfer Florian Frauendorfer Florian Frauendorfer Florian Frauendorfer Florian Frauendorfer
Florian Frauendorfer

After a youth dominated by sports, as a member of the ski team and a marathon runner, his heart now beats to the rhythm of music. Nonetheless, the impassioned guitarist and songwriter still retains a good few things from his sporting past. The endurance, resilience, and composure that Flo brings to agency life make him an important part of the creative team.

Having grown up in the idyllic town of Kottingbrunn, Florian has always spent most of his life in Vienna. Following his training at the "Graphische" – a shorthand for Vienna's College of Higher Education and Research in Graphic Design – he tagged on another degree in communication studies. However, Vienna was not enough for him. In search of new experiences, he ended up in Berlin, at a graphics studio where he was able to further nurture his love of clear-cut design and expressive typography. Experience we are now benefiting from.

Hannah Schilder
Hannah Schilder
Senior Copywriter
Hannah Schilder
Hannah Schilder Hannah Schilder Hannah Schilder Hannah Schilder Hannah Schilder
Hannah Schilder

Some say the best way to get to know other people is over a beer. In Hannah’s case, it’s more like 6,000 – having initially worked on our beer-themed Facebook campaign for the 2014 World Cup. And, of course, someone who knows their beer is right at home with us. Our management agreed, bringing in Hannah to be part of the Identum team. In her free time she sings in a choir, does artistic gymnastics and then gets to the zoo as often as she can to look at the giraffes – she even has an annual pass – before watching a few episodes of the cult series “Friends” (she’s The One Who Knows All The Words). Oh and, as well as all this, she’s also learning Swedish. Impressive!

Hannah also has a real way with words. She’s amazing, in fact. Maybe that’s because, before she joined the team at Identum, she professionally produced editorial plans, social media platforms and advertising copy. As they say, still waters run deep – and the same can certainly be said for Hannah. She has a knack for diving down into projects, always working independently with her eyes on the prize. What’s more, if she’s ever at a loss, she doesn’t sit in silence and worry: she just speaks up and asks.

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Hubert Nagele
Hubert Nagele
CCO
Hubert Nagele
Hubert Nagele Hubert Nagele Hubert Nagele Hubert Nagele Hubert Nagele
Hubert Nagele

In communications since 1997. As an editor, media representative, creative professional, consultant and strategist, he was able to develop a multi-faceted understanding of brand communications. His life is shaped by a pioneering spirit. Studying part-time besides working, he was part of the first graduating class for integrated corporate communications and already embarked on the path of self-employment during this time. Right from the beginning, he focused on offering employees an inspiring, performance-oriented and fair work environment under the special conditions of the creative industry.

Wore horn-rimmed glasses even back in the 80’s and is kind of a cool nerd. Adventure sports pioneer with an affinity for water, both in its liquid and frozen form. Appreciates the overview from the top of a mountain, but loves the panoramic view of the ocean even more. Has the ability to unite different extremes within himself – for example, an easy coolness as well as perfectionism. Loves people and interactions, even though he can be grumpy at times.

Katrin Albrecht
Katrin Albrecht
Office Assistant (on maternity leave)
Katrin Albrecht
Katrin Albrecht Katrin Albrecht Katrin Albrecht Katrin Albrecht Katrin Albrecht
Katrin Albrecht

Ahoy! After enjoying the sea air of Hamburg for a year, Katrin, who hails from Upper Austria, has returned to Vienna and supports our team as office manager. The graduate in education realised at a very early stage of her professional career that advertising agencies are the perfect environment for her. She has vast experience in office management for agencies.
Friendly and charming, while at the same time persistent and resolute, which is how you have to treat overgrown children like us, the assertive Katrin is able to pacify even the most heated of dispositions. So thanks to us she is still able to make use of her specialist educational knowledge. You’re welcome, Katrin!

But after work all educational measures are thrown overboard. And that is often her undoing: When listening to Michael Jackson’s “Thriller” she was once in such an ecstatic state that she literally shattered her kneecap during a dance performance. Since then she has limited herself to arm related sports and has a great passion for table football, so there is no risk of her injuring herself.

Lorina Roth
Lorina Roth
Digital Concept & Design
Lorina Roth
Lorina Roth Lorina Roth Lorina Roth Lorina Roth Lorina Roth
Lorina Roth

It is well known that good and evil are not always perfectly separable. That already knew Goethe's Faust. And our dear Lorina also confirms this Faust rule. Why? Well, on the one hand, the former headmistress of a Catholic private school can recite the Lord's Prayer like the Amen in church. Literally. On the other hand, Lorina would cross legal lines for her friends. Just metaphorically, of course.

So let's say someone spontaneously expressed a desire for pumpkin soup on a long car ride back from Identum Team Day. Lorina would not be told that twice - always thinking of the well-being of others. After a spontaneous emergency stop on the country road, she would jump out of the car bravely. And before even everyone realized what the hell was going on, she would come back covered in mud and with a winning smile throwing a huge pumpkin from the neighbouring field into the trunk.  Purely theoretical, of course. But Lorina really is a cool dude.

She is just as dedicated and self-confident in her everyday work. The graduate of the Advertising Design Academy Salzburg helps out everywhere without turning a hair. And from web design and corporate design to illustration and painting, she can do almost anything the graphic heart desires. She also has a good sense and eye for discovering and testing new things. Lorina, for us this is almost beyond good and evil!

Martina Mäutner
Martina Mäutner
Project Manager
Martina Mäutner
Martina Mäutner Martina Mäutner Martina Mäutner Martina Mäutner Martina Mäutner
Martina Mäutner

Born in Lower Austria, Martina comes from the picturesque village of Oeynhausen (supposedly near Baden), but is anything but a country bumpkin: Martina has already travelled to 25 countries, and every year a new one is added. She simply loves the adrenaline that shoots through her veins when she tries something new.

The first time she tried climbing, there was a lot of adrenaline - she first hugged the tree for half an hour before continuing. To keep her adrenaline level constant even without trees, the enthusiastic outdoor person regularly goes running, archery, motorcycling, surfing and snowboarding.

So much sport naturally makes you hungry. That's why Martina likes to eat - at least what she can eat. If you ask for her allergy list for first aid reasons, you will get everything from A for apple to Z for plum (Zwetschke) - 1x with everything, more or less.

She also has a lot of professional skills: Matura in industrial engineering, Bachelor in product marketing & project management and Master in product marketing & innovation management. Can we say no to such a working wonder? No, we can't.

Michael Malik
Michael Malik
Digital Strategist
Michael Malik
Michael Malik Michael Malik Michael Malik Michael Malik Michael Malik
Michael Malik

Michi is an exceptional storyteller. You don’t need to worry about becoming part of a select group to enjoy these exquisite anecdotes from his life – Michi will be happy, delighted even, to share them with you, too. If you get the chance, there’s a few stories you have to ask him to tell: perhaps the one where he was accidentally left on the Autobahn as a child, the time he threw his suitcase into a grave when it was -27°C outside, or why he was denied access to the waste disposal area. His other hobby is cool too, as a keen paraglider, Michi climbs to dizzying heights as often as he can. He can tell you a fair few stories about that as well, such as how beautiful Austria is from above. To date, he’s completed 152 jumps. Oh, one last thing: Michi is so amazing, so polite, that he bows to doors. The reason for this doesn’t lie in some kind of obscure superstition but rather in the fact that, at a height of over two metres, he’s just too damn tall for the doors!

The best thing about Michi, though, is that he previously worked at Identum as a developer. After a short but successful entrepreneurial career detour, we’re delighted to say he’s found his way back to us. With his versatility, his unshakeable optimism and his go-getting mentality, there’s nothing in the world he won’t back himself to do. Today, he’s once again supporting our Online Unit and, in his position as Digital Strategist, is bringing his newly gained knowledge to help the strategic and innovative development of the agency’s online projects.

Sabrina Weiss
Sabrina Weiß
CEO
Sabrina Weiss
Sabrina Weiss Sabrina Weiss Sabrina Weiss Sabrina Weiss Sabrina Weiss
Sabrina Weiß

Hailing from Vorarlberg at Austria’s western tip, Sabrina is a sensationally strong personality but also a happy soul. Even when under considerable stress, she remains cheery and optimistic. Equipped with a constitution that means she’s hardly ever ill, Sabrina brings people together, both in her personal life and professionally. Though sharp as a tack and level-headed, her mouth sometimes runs ahead of her mind! The resulting gaffes – such as: “400 kilos is pretty heavy for a fridge, right?" – are what we lovingly call a “classic Sabi”.

She’s also half of the Identum management team. In effect, she’s the CEO. Since 2001, Sabi has been firmly anchored in communications. Her career has taken her from project management work for major events like the Surf World Cup and overall events communications through to her current role in advertising. Incredibly adept in classic disciplines, PR work remains her pet passion – as, in recent years, have online projects. She laid the basis for these skills in her early years at Identum, which saw her complete part-time studies in integrated communications.

Ulrike Graber
Ulrike Graber
Account Director
Ulrike Graber
Ulrike Graber Ulrike Graber Ulrike Graber Ulrike Graber Ulrike Graber
Ulrike Graber

A good day starts with a good list. In Trello, on the Post-It Board, on the mirror, or written down in the good old print calendar: there are so many wonderful places for many wonderful lists.

And what's on Ulli's list? Loving catmother and the most caring person we know. Ulli is one who always gives a little more than she can, or should, actually give. Always aware of what is going on and what still needs to be done. At parties, nevertheless, never the first to go, answering the question "Gin Tonic?" with a cheeky twinkle in her eye. "Animal-loving" is a noble understatement for Ulli - if all holders of an annual zoo ticket came as often as she does, Schönbrunn would probably have gone bankrupt by now.

In general, we are certain: even if not primarily due to her body height, the diplomate speaker is destined for greater things. Ulli's Manifesto, for example. Or tidiness á la Ulli Kondo. Ulli's list. Or Graber's cat?

With over 15 years of experience in arts and culture management, event management, project management, and customer consulting, Ulli has been leading the Identum project management team as Account Director since 2017. You can always count on her for confident advice and diplomatic mediation, her clients know that and we know that.

Vera Moser
Vera Moser
Senior Communications Manager
Vera Moser
Vera Moser Vera Moser Vera Moser Vera Moser Vera Moser
Vera Moser

Her career path reflects her open-minded personality. Curious to the tip of her toes, infectiously enthusiastic. This in combination with her sunny disposition makes us love being around her. Her sensitivity is both her strength and her weakness. But her ability to empathize is exactly what her friends, colleagues and clients appreciate so deeply. On the job as well as in her free time, she likes being active: up in the mountains, whether climbing or with boards on her feet, and knitting hats for balance.

Entered the communications industry in 2006 after a two-year college programme for media and communications design. Coming from graphic design, she ended up in project management and consulting – right where her skills are. Her personal experience makes her an incredibly valuable asset in the liaison of consulting and design. The clients she advises and works with can lean back and relax and enjoy her great organizational skills, structure and therefore absolute reliability.

Werner Stenzel
Werner Stenzel
CEO
Werner Stenzel
Werner Stenzel Werner Stenzel Werner Stenzel Werner Stenzel Werner Stenzel
Werner Stenzel

Back in the 90s, Werner was a sensational mix of grunge-punk and perfectionist. Stubborn as an ox, he always aims to achieve the best possible outcome – good simply isn’t good enough. He dreams of achieving the perfect foot position and is always working on his “th”. He loves mountain landscapes and would take them over panoramic ocean views any day. Each turn at chess is one cigarette long, even though he doesn’t smoke any more

He has worked in communications since 1998. After entering the industry as a designer and moving onto web development, he remained a creative and eventually went self-employed, before becoming Managing Director of Identum. Accompanied by the agony and ecstasy of perfection throughout his career, it has encouraged him to set his standards ever higher at each stage of his career. A qualified spatial planner, he brings a sensational sense of perspective to our agency as well as a long-term view of our daily work.

Services

Our abilities or what we do.

This is usually the spot where an agency’s website says: we are capable of everything.
Well, not in our case: there are quite some things we are not capable of.
When it comes to keeping the agency fridge clean, the struggle is real. Ni and Hao are the only words we know in Mandarin. A rather big part of our staff is not able to cut bread - or at least not properly.

Instead we are really good at creating brands with charisma. Whether it's strategically or with both hands deep in the creational process, developping our ideas. Charisma on every level.
And all channels, offline and online.
With great knowledge and tons of experience.

Markenstrategie

Brand strategy mit Markencharisma

Vision

Mission

Category Design

Brand Architecture

Brand Strategy

Marketing Strategy

Brand Conception

Change Processes

Branding

Branding mit Markencharisma

Name Development

Claim Development

Tonality

Imagery

Corporate Design

Editorial Design

Storytelling

Texting

Campaigning

Campaigning mit Markencharisma

Concept

Texting

Design

Adaptation of Advertising Material

Media Planning

Campaign Management

Advertising

Public Relations

Integrated Communication

Digitales

Digital Presence mit Markencharisma

Digital Conception
and Strategy

Content Development

Social Media

Website Analysis

Wireframing

UX/UI

Screendesign

Workshops

 

Every Bonny needs a Clyde. Every Superman needs a Lois Lane.
Our network – the Identum agency group

NETWORK

After many years’ experience in the communications sector, we know very well the things we’re good at and the things others can do better – which is why we’re always forming strategic partnerships to bolster our network. Bringing together a range of specialists in their field, we all pool our expertise. For the benefit of your brand.

Digital Customer Relationships
BLINKER

Reputation & media management
Raffeiner Reputation