Die Anna, die ist wie Kaffee. Weil 1.: Es gibt es kaum jemanden, der ihn nicht mag. Und 2.: Steckt er voller Energie. Tatsächlich gibt es zur Freude unseres Design-Teams auch fast nichts, das Anna nicht gerne anpackt: Ob klassisches Layout oder digitale Grafik, das Springginkerl hat sich die Hands-on Mentalität felsenfest hinter die Ohren geschrieben. Apropos Felsen – als leidenschaftliche Sportlerin lässt sie sich beim Wandern oder Laufen, am liebsten hoch oben am Berg, die frische Brise um die Nase wehen und von der Natur inspirieren. Auch wenn ihr Herz nach wie vor für ihren Heimatbezirk schlägt: „Hernois is ois“, sagt sie dann verschmitzt.

Dem Sonnenschein vergeht das Lachen sowieso nur ganz selten, allerhöchstens man versetzt sie oder atmetbeim Schlafen zu laut. Dann wird man von Anna einfach auf die Seite gerollt oder sie hält dem (zu laut!) Schnaufenden kurzerhand die Nase zu. Das könnte für uns zum Glück ja eigentlich nur bei einer Dienstreise zum Verhängnis werden. Tagsüber ist nämlich von dieser anderen, dunkleren Anna absolut nichts zu sehen. Im Gegenteil: Sollte bei dem Wirbelwind doch irgendwann eine langweilige Minute aufkommen, schnappt sie sich einfach eine Box voll mit Krimskrams und sortiert diese erstmal ordentlich durch. Marie Kondo wäre stolz auf sie und wir freuen uns auf penibel organisiertes Office-Zubehör.

Obwohl sie sich selbst als „Routinemensch“ bezeichnet, blitzt stets ein Quäntchen Spontanität durch, wenn sie in der Kreation die Muse küsst oder der Pinsel in ihrer Hand mit extravaganten Farben die Leinwand zum Leben erweckt. Chaos darf bei Anna trotzdem nur in geordneter Form existieren, beispielsweise wenn daraus sinnvoller, kreativer Output sprießt. Wie das geht, hat sie unter anderem an der Grafischen in Wien gelernt. Nach dem Abschluss trieb es sie dann natürlich sofort ins Arbeitsleben – in die Arme zweier Werbeagenturen. Weil aber alle guten Dinge nun mal drei sind, hat sie ihr Weg schließlich zu uns geführt. Hier füllt sie jetzt unsere Energiereserven, falls unsere Tanks auf Reserve blinken sollten oder der Kaffee ausgeht. Wach und voller Tatendrang bleibt Anna eben ganz von selbst – und trinkt deshalb lieber Tee. Mögen tun wir sie trotzdem oder vielleicht gerade deswegen umso mehr.

Anna is like coffee. Because First.: There's hardly anyone who doesn't like it. And Second: it's full of energy. In fact, to the delight of our design team, there's almost nothing Anna doesn't like to tackle: whether it's classic layout or digital graphics, the Springginkerl has hands-on mentality written all over her. Speaking of rocks - as a passionate sportswoman, she lets the fresh breeze blow around her nose and is inspired by nature while hiking or running, preferably high up in the mountains. Even though her heart still beats for her home district: "Hernois is ois," she says mischievously.

The sunshine rarely stops laughing anyway, unless you stand her up or breathe too loudly while sleeping. Then Anna simply rolls you onto your side or holds your nose. Fortunately, this could only be our undoing on a business trip. During the day, there is absolutely nothing to be seen of this other, darker Anna. On the contrary: if the whirlwind does get bored at some point, she simply grabs a box full of bits and pieces and sorts them. Marie Kondo would be proud of her and we look forward to see the meticulously organised office accessories.

Although she describes herself as a "routine person", there is always a hint of spontaneity when she kisses the muse in creation or the brush in her hand brings the canvas to life with extravagant colours. Nevertheless, for Anna, chaos can only exist in an orderly form, for example when it sprouts meaningful, creative output. She learned how to do this at the Grafische in Vienna. After graduation, she was of course immediately drawn to work - in the arms of two advertising agencies. But because all good things come in threes, her path finally led her to us. Here she now fills our energy reserves in case our tanks flash to reserve or the coffee runs out. Anna stays awake and full of energy all by herself - and therefore prefers to drink tea. Nevertheless, we like her all the more, or perhaps precisely because of that.

Silence and beats? Of course it works. Because with Bastian, the danceable merges with prudence to create a total work of art. That brings additional balance to our everyday agency life. At Identum he not only cuts a good figure atmospherically, but as part of the design team he also has the right feel for cool typography and fine layout. The Innsbruck native picked up the most important tools for this during his graphic design studies at the Angewandte and later at a Viennese agency for branding and design. He now likes to use them to work on print projects for us, although digital is also his thing.

Things can get really intense, even trippy, when he leans far over the edge of his plate. Just to see what is possible here. We then watch with interest to see what happens when Bastian creates new worlds with AI or AR. He has already discovered our world in detail: Mexico, Southeast Asia - it's all there. Even Leipzig, the well-known hub of the world. Well, at least it was the centre of his life for a while when he attended the Academy of Visual Arts (HGB) there.

Speaking of Werk, that's also the name of one of the clubs where the die-hard music man occasionally lets himself drift along to good trance or break beats. Of course, only when he is not directing his hyperfocus on his graphic tasks at Identum. Or is socially engaged in a collective... And because, as we all know, the earth keeps turning and turning, Bastian always remains balanced, but never still. That's not only good for him, but also suits us really well.

When a grunt resounds through the agency at 8 o'clock in the morning, you know that Eve - our colleague from creation - is there. Of course, it's not her who wishes us such a good morning, but Ellie, short for "Elliot the Smiley Monster" - her five-year-old Golden Retriever dog who has sworn off barking and instead relies on heartwarming grunts.

When Eve is not thrilling us with circus tricks together with Ellie, she delights us with her clever texts, her lightning-quick comprehension and her creative streak, which seems almost inexhaustible. Not only is she writing a book, but she is also an excellent draughtswoman. If you look at her scribbles, we can consider ourselves lucky that she decided at the last minute not to study at the art university and instead studied journalism and communication sciences - otherwise we would probably have to visit her today at one of her openings instead of at her desk at our agency.

But if she is not to be found there from time to time, it is most likely because Eve, who comes from Upper Austria, is a self-employed copywriter who also makes other people happy besides us and our customers, and is guaranteed to win them over in a flash with her friendly, open and confident manner. Just like us.

Sounds too good to be true, doesn't it? Well, if you talk to Eve herself, she still remembers a little weakness that even gives her bruises time and again. She regularly bumps her head on the boot lid or runs into the kitchen chair with her toe.

As long as she doesn't take Ellie as an example one day and instead of a good old Upper Austrian swearword suddenly utters a pain-distorted grunt, we see this clearly as another charming trait that makes her just that little bit more likeable.

After a youth dominated by sports, as a member of the ski team and a marathon runner, his heart now beats to the rhythm of music. Nonetheless, the impassioned guitarist and songwriter still retains a good few things from his sporting past. The endurance, resilience, and composure that Flo brings to agency life make him an important part of the creative team.

Some say the best way to get to know other people is over a beer. In Hannah’s case, it’s more like 6,000 – having initially worked on our beer-themed Facebook campaign for the 2014 World Cup. And, of course, someone who knows their beer is right at home with us. Our management agreed, bringing in Hannah to be part of the Identum team. In her free time she sings in a choir, does artistic gymnastics and then gets to the zoo as often as she can to look at the giraffes – she even has an annual pass – before watching a few episodes of the cult series “Friends” (she’s The One Who Knows All The Words). Oh and, as well as all this, she’s also learning Swedish. Impressive!

In communications since 1997. As an editor, media representative, creative professional, consultant and strategist, he was able to develop a multi-faceted understanding of brand communications. His life is shaped by a pioneering spirit. Studying part-time besides working, he was part of the first graduating class for integrated corporate communications and already embarked on the path of self-employment during this time. Right from the beginning, he focused on offering employees an inspiring, performance-oriented and fair work environment under the special conditions of the creative industry.

Ahoy! After enjoying the sea air of Hamburg for a year, Katrin, who hails from Upper Austria, has returned to Vienna and supports our team as office manager. The graduate in education realised at a very early stage of her professional career that advertising agencies are the perfect environment for her. She has vast experience in office management for agencies.
Friendly and charming, while at the same time persistent and resolute, which is how you have to treat overgrown children like us, the assertive Katrin is able to pacify even the most heated of dispositions. So thanks to us she is still able to make use of her specialist educational knowledge. You’re welcome, Katrin!

It is well known that good and evil are not always perfectly separable. That already knew Goethe's Faust. And our dear Lorina also confirms this Faust rule. Why? Well, on the one hand, the former headmistress of a Catholic private school can recite the Lord's Prayer like the Amen in church. Literally. On the other hand, Lorina would cross legal lines for her friends. Just metaphorically, of course.

So let's say someone spontaneously expressed a desire for pumpkin soup on a long car ride back from Identum Team Day. Lorina would not be told that twice - always thinking of the well-being of others. After a spontaneous emergency stop on the country road, she would jump out of the car bravely. And before even everyone realized what the hell was going on, she would come back covered in mud and with a winning smile throwing a huge pumpkin from the neighbouring field into the trunk.  Purely theoretical, of course. But Lorina really is a cool dude.

She is just as dedicated and self-confident in her everyday work. The graduate of the Advertising Design Academy Salzburg helps out everywhere without turning a hair. And from web design and corporate design to illustration and painting, she can do almost anything the graphic heart desires. She also has a good sense and eye for discovering and testing new things. Lorina, for us this is almost beyond good and evil!

Hailing from Vorarlberg at Austria’s western tip, Sabrina is a sensationally strong personality but also a happy soul. Even when under considerable stress, she remains cheery and optimistic. Equipped with a constitution that means she’s hardly ever ill, Sabrina brings people together, both in her personal life and professionally. Though sharp as a tack and level-headed, her mouth sometimes runs ahead of her mind! The resulting gaffes – such as: “400 kilos is pretty heavy for a fridge, right?" – are what we lovingly call a “classic Sabi”.

A good day starts with a good list. In Trello, on the Post-It Board, on the mirror, or written down in the good old print calendar: there are so many wonderful places for many wonderful lists.

Her career path reflects her open-minded personality. Curious to the tip of her toes, infectiously enthusiastic. This in combination with her sunny disposition makes us love being around her. Her sensitivity is both her strength and her weakness. But her ability to empathize is exactly what her friends, colleagues and clients appreciate so deeply. On the job as well as in her free time, she likes being active: up in the mountains, whether climbing or with boards on her feet, and knitting hats for balance.

Back in the 90s, Werner was a sensational mix of grunge-punk and perfectionist. Stubborn as an ox, he always aims to achieve the best possible outcome – good simply isn’t good enough. He dreams of achieving the perfect foot position and is always working on his “th”. He loves mountain landscapes and would take them over panoramic ocean views any day. Each turn at chess is one cigarette long, even though he doesn’t smoke any more