Team

After a youth dominated by sports, as a member of the ski team and a marathon runner, his heart now beats to the rhythm of music. Nonetheless, the impassioned guitarist and songwriter still retains a good few things from his sporting past. The endurance, resilience, and composure that Flo brings to agency life make him an important part of the creative team.

Some say the best way to get to know other people is over a beer. In Hannah’s case, it’s more like 6,000 – having initially worked on our beer-themed Facebook campaign for the 2014 World Cup. And, of course, someone who knows their beer is right at home with us. Our management agreed, bringing in Hannah to be part of the Identum team. In her free time she sings in a choir, does artistic gymnastics and then gets to the zoo as often as she can to look at the giraffes – she even has an annual pass – before watching a few episodes of the cult series “Friends” (she’s The One Who Knows All The Words). Oh and, as well as all this, she’s also learning Swedish. Impressive!

In communications since 1997. As an editor, media representative, creative professional, consultant and strategist, he was able to develop a multi-faceted understanding of brand communications. His life is shaped by a pioneering spirit. Studying part-time besides working, he was part of the first graduating class for integrated corporate communications and already embarked on the path of self-employment during this time. Right from the beginning, he focused on offering employees an inspiring, performance-oriented and fair work environment under the special conditions of the creative industry.

Ahoy! After enjoying the sea air of Hamburg for a year, Katrin, who hails from Upper Austria, has returned to Vienna and supports our team as office manager. The graduate in education realised at a very early stage of her professional career that advertising agencies are the perfect environment for her. She has vast experience in office management for agencies.
Friendly and charming, while at the same time persistent and resolute, which is how you have to treat overgrown children like us, the assertive Katrin is able to pacify even the most heated of dispositions. So thanks to us she is still able to make use of her specialist educational knowledge. You’re welcome, Katrin!

It is well known that good and evil are not always perfectly separable. That already knew Goethe's Faust. And our dear Lorina also confirms this Faust rule. Why? Well, on the one hand, the former headmistress of a Catholic private school can recite the Lord's Prayer like the Amen in church. Literally. On the other hand, Lorina would cross legal lines for her friends. Just metaphorically, of course.

So let's say someone spontaneously expressed a desire for pumpkin soup on a long car ride back from Identum Team Day. Lorina would not be told that twice - always thinking of the well-being of others. After a spontaneous emergency stop on the country road, she would jump out of the car bravely. And before even everyone realized what the hell was going on, she would come back covered in mud and with a winning smile throwing a huge pumpkin from the neighbouring field into the trunk.  Purely theoretical, of course. But Lorina really is a cool dude.

She is just as dedicated and self-confident in her everyday work. The graduate of the Advertising Design Academy Salzburg helps out everywhere without turning a hair. And from web design and corporate design to illustration and painting, she can do almost anything the graphic heart desires. She also has a good sense and eye for discovering and testing new things. Lorina, for us this is almost beyond good and evil!

Born in Lower Austria, Martina comes from the picturesque village of Oeynhausen (supposedly near Baden), but is anything but a country bumpkin: Martina has already travelled to 25 countries, and every year a new one is added. She simply loves the adrenaline that shoots through her veins when she tries something new.

The first time she tried climbing, there was a lot of adrenaline - she first hugged the tree for half an hour before continuing. To keep her adrenaline level constant even without trees, the enthusiastic outdoor person regularly goes running, archery, motorcycling, surfing and snowboarding.

So much sport naturally makes you hungry. That's why Martina likes to eat - at least what she can eat. If you ask for her allergy list for first aid reasons, you will get everything from A for apple to Z for plum (Zwetschke) - 1x with everything, more or less.

She also has a lot of professional skills: Matura in industrial engineering, Bachelor in product marketing & project management and Master in product marketing & innovation management. Can we say no to such a working wonder? No, we can't.

Michi is an exceptional storyteller. You don’t need to worry about becoming part of a select group to enjoy these exquisite anecdotes from his life – Michi will be happy, delighted even, to share them with you, too. If you get the chance, there’s a few stories you have to ask him to tell: perhaps the one where he was accidentally left on the Autobahn as a child, the time he threw his suitcase into a grave when it was -27°C outside, or why he was denied access to the waste disposal area. His other hobby is cool too, as a keen paraglider, Michi climbs to dizzying heights as often as he can. He can tell you a fair few stories about that as well, such as how beautiful Austria is from above. To date, he’s completed 152 jumps. Oh, one last thing: Michi is so amazing, so polite, that he bows to doors. The reason for this doesn’t lie in some kind of obscure superstition but rather in the fact that, at a height of over two metres, he’s just too damn tall for the doors!

Ricarda is a true sweetheart. That's not just what her grandma says, it's what we say too. Because from the first day Ricarda has been supporting us in the copywriting unit, it feels like she's always been here. With a degree in communications and several years of experience in market and opinion research, she masters both familiar and new challenges promptly and with composure. Highly committed, confident and personable, a real sweetheart in fact.

Hailing from Vorarlberg at Austria’s western tip, Sabrina is a sensationally strong personality but also a happy soul. Even when under considerable stress, she remains cheery and optimistic. Equipped with a constitution that means she’s hardly ever ill, Sabrina brings people together, both in her personal life and professionally. Though sharp as a tack and level-headed, her mouth sometimes runs ahead of her mind! The resulting gaffes – such as: “400 kilos is pretty heavy for a fridge, right?" – are what we lovingly call a “classic Sabi”.

A good day starts with a good list. In Trello, on the Post-It Board, on the mirror, or written down in the good old print calendar: there are so many wonderful places for many wonderful lists.

Her career path reflects her open-minded personality. Curious to the tip of her toes, infectiously enthusiastic. This in combination with her sunny disposition makes us love being around her. Her sensitivity is both her strength and her weakness. But her ability to empathize is exactly what her friends, colleagues and clients appreciate so deeply. On the job as well as in her free time, she likes being active: up in the mountains, whether climbing or with boards on her feet, and knitting hats for balance.

Back in the 90s, Werner was a sensational mix of grunge-punk and perfectionist. Stubborn as an ox, he always aims to achieve the best possible outcome – good simply isn’t good enough. He dreams of achieving the perfect foot position and is always working on his “th”. He loves mountain landscapes and would take them over panoramic ocean views any day. Each turn at chess is one cigarette long, even though he doesn’t smoke any more