We were nearly called IDENTWUMMS.
To be able to communicate effectively, a brand needs more than a strong, credible identity. A brand must also be able to blast through a near impenetrable shield of distractions: it needs a certain oomph – which, here in Austria, we call “Wumms”.
A strong identity and the right amount of “Wumms”: these two pillars are so important to our work that we initially decided to name our agency after them. At the very last minute, though, we came across a better word than “Wumms”, which is the same in English and German: Momentum. And so, ever since our foundation, we’ve been called IDENTUM – Ensuring identity and momentum for your brand.
Simplifying the game, letting specialists do their job.
Identum was founded in 2002, and was an integrated communications agency from the very beginning. We bring together specialists from every field of communications and marketing under one roof – and there are now more than 20 of us. We work together to create solutions from a single source. These are more than just empty words: our Creative Director sits in the same room as our web developers. Not far away, up on the mezzanine, our customer support and PR departments share an office.
Yet the quality of this togetherness is actually our most valuable asset. We are a proprietor-run agency free from the pressure of satisfying major investors. This means we can give our team members the security and freedom they need – because only then can they be inspired to make advertising into something special. This goes for each and every one of us, whether it’s a young graphic designer fresh out of university or a seasoned PR manager with two sons working part-time.
And so this story comes full circle: only when you have the time to think about how many kids to invite to Toby’s birthday party can you find the time to think about how to give your brand charisma.
Only when we pool our characters and competencies can we successfully grow together. We are a team of 23 specialists who learn from one another every day and exploit our synergies. We’ve made it dead easy for you to find out where our strengths lie – and a little about what makes us tick!
Instead we are really good at creating brands with charisma. Whether it's strategically or with both hands deep in the creational process, developping our ideas. Charisma on every level.
And all channels, offline and online.
With great knowledge and tons of experience.
After many years’ experience in the communications sector, we know very well the things we’re good at and the things others can do better – which is why we’re always forming strategic partnerships to bolster our network. Bringing together a range of specialists in their field, we all pool our expertise. For the benefit of your brand.
Digital Customer Relationships
Reputation & media management