A charismatic claim
Of claims that are created in one's sleep and other fairy tales
Brand development is one of our core competence fields, in which we strive to inspire our clients, time and time again. Even though a catchy and exciting claim is part of the success of a brand, even we don't (always) wake up in the morning with the perfect claim in our heads. Instead, we rely on proven claim development processes and follow creatively structured techniques. Following these guidelines over several weeks we then created, in our modest view, a truly dreamlike new slogan, nevertheless.
What do you demand from a claim? Everything.
First, it was clear to us that the claim had to be in line with our newly developed mission statement: "Together, we want to make organisations meaningful and help them grow. We do this by giving their brands the power of attraction". With our mission statement in mind, we kicked off the first round of creative brainstorming. We also had to answer some preliminary thoughts that served as the basis for the creative build-up:
Homage to the inside and the outside
Our unique ways of working, whether it be from within our teams or how we work with you, became the essence of our conceptual journey which started unfolding in front of us.
A direction that champions the "we" and the "how" of our work in an involving and powerful fashion and thus making our partnership-based, empathetic and appreciative character tangible within the team – and thus translates to our clients. The claim: a suitable platform for creating that tells an iconic story across all channels – such as website, social media and print. Our new claim was finally born.
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