Secrets of an agency with brand charm
A thriving foundation for performing brands
Of course, this doesn’t make us all knowing, but rather ambitious learners who accompany brands in an open and innovative way so that they successfully reach their goals and their target groups. Our seedling concepts always consist of individual visions and strategies, which gradually. Evolve to create stable foundations. From here, we draw authentic and effective brand activities in our five holistic fields of competence: brand strategy, branding, campaigning, digital presence and sustainability communication.
A superband for 5 fields of competence
Our competences sprout from a fantastic team, which at Identum is formed by charismatic experts into a successful super-band. This allows us to develop eye-catching productions, where we design sparkling campaigns for renowned companies such as Greiner Packaging or Diakonie – we call this campaigning. When it comes to branding, we pour messages and designs into an expressive world of words and images. Case in point when we helped create the successful brand evolution of the jobs.at job platform.
Brand strategies are built into fascinating brand characters for companies such as Diakonie. Whereas in the competence field of digital presence we prefer to use the charm offensive rather than pomp and ostentation, as in the virtual brand presences of our clients Phoron or University of Applied Sciences (FH) St. Pölten. And songs of praise will be only be sung in our field of sustainability communication, after we have managed to anchor the right attitude and behaviours within the core of the companies and the brands we partner with – for example the sustainability initiative blue life or the Vienna Night Run.
Involving and individual approaches
Our approach of building the brand development and design competences, is on the basis of trust and involvement of the people in front of and behind the brand. This is especially successful in complex re-design and transformation processes. This is evident in a very recent case study: the reorientation of the ‘Wiener Zeitung’, which is reinventing itself from a traditional offline newspaper to a multimedia platform and is receiving strategic-creative support from Identum and Cainné Angste.
By now it should be pretty clear that we strive for smooth processes, but that there is no standard off-the-shelf recipe and therefore the secret of the legendary brand charisma cannot be revealed. And what would a secret be if it didn't remain a secret...?
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